AI and Influencer Marketing: A Game Changer for Campaigns

Artificial intelligence (AI) is taking the world by storm but for influencer marketing, it is changing the game completely. With the emergence of AI, influencer campaigns can be done at record speed and efficiency. Tedious tasks and processes are being streamlined to allow for more accurate strategies to be created for each campaign. Today, we’re looking into some of the ways AI can be useful for influencer marketers.  

Evaluating Customer Behavior

When influencer marketing first began, marketers looked mainly at influencers, their behavior, and what makes them popular. As the world of marketing continues to evolve, strategists are looking at audience/customer behavior more in building their campaigns. However, it takes a lot of time and manpower to learn about specific audiences and evaluate their online behavior. With AI entering the game, this process has been simplified greatly. 

By using advanced algorithms and pulling from vast databases, AI can discover audience behavior not just for one campaign but for many at a time. SPD Tech predicts that AI customer behavior analysis will become the most valuable tools in retail. This new tech allows brands to find their target audience and learn what other behaviors that target audiences engage in. With this information, strategies can be customized to effectively reach target audiences. Additionally, with AI taking over this aspect of the campaign, your team can focus more on the creative process.

Finding Influencers Through AI

Every influencer marketer knows the pain of scrolling through Instagram trying to find the perfect influencers for the next campaign. Not only do you have to scroll but then you have to research the influencer stats to make sure their campaign will perform well. Now with AI, influencer marketers can input the type of influencer they want for a specific campaign and the program will find many influencers who will fit well with the brand. 

Of course, the accuracy of each AI search depends on the quality of the database from which it is pulling from; that’s why we recommend reaching out to our team at CEG. Not only do we have state-of-the-art technology for influencer search, but our vast database and connections with influencers allow us to pull the perfect influencers for each campaign. According to Adam Connell, 63% of surveyed influencer marketers plan to use AI this year. This means that if your team isn’t already looking into using AI for your campaigns, it’s time to start now. Our team is here to help you navigate the emergence of AI in influencer marketing and any other campaign needs your team may have.

Identifying Fraudulent Influencers and Fake Followers

 In addition to influencer discovery, AI helps identify fraudulent influencers. You would be surprised by how many fake influencers are online and it creates headaches for marketers. As reported by Hype Insight, out of the 4,000 brands and agencies that were surveyed, more than 66% of respondents revealed that they faced fraud from influential people. In the past, a team would have to be dedicated to researching each influencer to ensure that they are legitimate to work with but now that energy can be directed elsewhere because of AI. 

The same can be applied for fake followers. An influencer may look great at first glance, but when it comes time to look at campaign performance, their engagement rate is incredibly low compared to their follower count. This is due to fake followers. Just because an influencer has 200k followers, doesn’t mean that they are all real people. AI can go in and quickly identify if their audience is real without having to realize it during campaign analysis. 

The Future of Influencer Marketing

Just in the early stages of AI in influencer marketing there have been game changing advancements. This is just the beginning of how AI will affect the performance of influencer marketing and we’re excited to see where it takes us. If you’re a brand looking to incorporate AI into your campaign or are curious about other aspects of influencer marketing, reach out to our team and we’ll be happy to help.