Measuring the ROI of Influencer Marketing: Techniques for Evaluating Campaign Effectiveness
Metrics and Analytics Mikayla Leier, Marketing Development Manager, CEG Metrics and Analytics Mikayla Leier, Marketing Development Manager, CEG

Measuring the ROI of Influencer Marketing: Techniques for Evaluating Campaign Effectiveness

Explore effective techniques for measuring the ROI of influencer marketing campaigns in 2024. Learn how to track performance metrics, implement UTM parameters, conduct audience surveys, and calculate ROI to optimize your strategies. Get insights tailored for the health, wellness, and lifestyle industries.

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How to Choose the Right Influencers for Your Brand: A Comprehensive Guide
Influencer Selection and Management Mikayla Leier, Marketing Development Manager, CEG Influencer Selection and Management Mikayla Leier, Marketing Development Manager, CEG

How to Choose the Right Influencers for Your Brand: A Comprehensive Guide

Discover the essential criteria and tools for selecting the best influencers for your brand. Learn how to define your target audience, evaluate reach and engagement, and cultivate long-term relationships. Dive into the latest data and insights for the health, wellness, and lifestyle industries.

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The Dynamic Influence: How Influencer Marketing Transforms Health, Wellness, and Lifestyle Brands
Industry Trends and Insights Mikayla Leier, Marketing Development Manager, CEG Industry Trends and Insights Mikayla Leier, Marketing Development Manager, CEG

The Dynamic Influence: How Influencer Marketing Transforms Health, Wellness, and Lifestyle Brands

Discover how influencer marketing is revolutionizing health, wellness, and lifestyle brands. Explore impactful strategies, real-world success stories, and actionable insights to elevate your brand in the wellness industry.

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Scaling Up: Growing Your Brand with Influencer Marketing
Strategy and Planning Mikayla Leier, Marketing Development Manager, CEG Strategy and Planning Mikayla Leier, Marketing Development Manager, CEG

Scaling Up: Growing Your Brand with Influencer Marketing

Discover effective tactics for scaling your influencer marketing efforts as your brand expands in 2024. Learn how to leverage data-driven decision-making, build long-term relationships with influencers, and invest in automation to achieve success in the health, wellness, and lifestyle industries.

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