Partnership Advertising Built for sales
Discover how CEG turned influencer trust into scalable sales, amplifying authentic creator content through Meta’s Partnership Ads to achieve $1.2M in earned media value, 39.7M impressions, and record engagement.
Campaign Highlights:
The initial organic model delivered strong engagement but lacked predictable scale and cost efficiency. The goal was to test whether Partnership Advertising could outperform traditional influencer posting by combining whitelisting with influencer generated content at scale without loss of authenticity and traction.
CAC efficiency below target
Campaign A drove 1,034 transactions at a $98.28 CAC, beating the $100 goal. Campaign B delivered 1,616 at $109.75, below the $125 cap.
Strategic Meta Targeting
Whitelisting plus rapid ad optimization unlocked scale, ensuring efficient CAC control while elevating top performing influencer content.
Top performing influencers
Ads featuring Perimenopause messaging were the strongest performers, resonating deeply with women aged 40–55.
Subscription driven growth
Nearly 48% of conversions were subscriptions, dramatically amplifying lifetime value and ROI.
39.7 M
Total
Impressions
$1.2 M
Earned Media
Value
175.5K
Total Pieces of
Content
11.8%
Average Engagement Rate
Partnership Advertising
Partnership Content
Drives authentic and high performing creative that leverages trust and relatability they’ve built with audiences at scale
Content Amplification
Content amplification across multiple channels, ensures stronger and broader audience reach.
Content Analysis
Content analysis and editing for asset duplication and scale allows for better testing and a better ROI.
Quick Access
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