CEG x CPG DEODORANT CASE STUDY

Diversifying Influnecer Reach to Gain a Range of Audience Consumption

The Challenge: A CPG Deodorant brand known for its innovative odor-control solutions, sought to achieve steady growth and revenue increase through strategic influencer marketing. They aimed to effectively scale their influencer spend while maintaining a positive return on advertising spend (ROAS).

The CEG Solution

CEG devised a phased influencer marketing strategy to gradually increase influencer spend and measure ROI. The campaign focused on targeting relevant audiences and optimizing influencer partnerships to maximize brand visibility and conversions.

  • Incrementally scaled influencer spend over three months to gauge audience response and ROI.

  • Selected influencers whose audiences aligned with Lume Deodorant’s target demographic of health-conscious consumers seeking natural personal care products.

  • Collaborated with influencers to create compelling content that highlighted Lume Deodorant’s unique selling points and benefits.

The Campaign Results

This holistic strategy delivered remarkable results within a 3-month pilot campaign:

+56.27%
in Campaign
ROI

Investment $107,200 and return of $167,523.76 

29,221
Instagram CTA
Link Clicks

29,221 Instagram link clicks.

$1.47
in ROAS (Return on Ad Spend)

Increased the return based on influencer results

4,752
in Order Sales over
3 Months

Social ads drove a 2x increase in sales.

Integrated
Approach

The campaign's success highlights the power of integrating influencer marketing with paid media, community building, and a strong creative concept.

Advanced
Targeting

CEG's ability to identify and target niche audiences through its advanced social media audience targeting capabilities proved crucial for achieving significant results.

Campaign Amplification

By leveraging its technology to build and target audiences engaged with influencers, CEG amplified the campaign's impact and drove higher engagement.

Paid Campaign
Outreach

Paid infliuencer partnerships help to authentically reach large audience segments and leverage a dedicated community fostered engagement and brand advocacy.

Data-Driven Optimization

CEG's data-driven approach ensured continuous optimization for maximum impact.

Paid Influencer Instagram Campaign Results

828,633
Impressions

29,221
Link Clicks

4,752
Units Sold

$167,523.76
Total Sales

56.27%
ROI

  • Holley Gabrielle Rojek

    @holleygabrielle
    289K followers

  • Mary Beth Wilhelm

    @livinwithmb
    800K followers

  • Amber Massey

    @masseya
    1.5M followers

  • Jessica N. Turner

    @jessicanturner
    176K followers

  • Charlotte Evans Russell

    @charlotteshappyhome
    150K followers

  • Kayla Cummings

    @itshoneydone
    318K followers

  • Erica Mueller

    @ericamuellerhome
    298K followers

  • Brandi Merritt

    @justbrandi_
    108K followers

  • Sonia Whittaker

    @soniamwhittaker
    59.6K followers

  • Lacey Farber

    @ponderosa_and_plaid
    4250K followers

  • Stephanie Joplin

    @betterwithchardonnay
    2M followers

  • Lacey Dilworth

    @laceydilworth
    154K followers

  • Jess Dukes

    @mrsdukesfitspo
    507K followers

  • Mayra Wendolyne

    @low.carb.love
    3.7M followers

  • Megan Stoeckl

    @skinnymeg31
    83.6K followers

  • Brittany Hayes

    @addisonswonderland
    444K followers

  • Ashley Petta

    @ashleypetta
    292K followers

  • Jasmine Snooks

    @jasmineraehairco
    418K followers

  • Tania Baron

    @officialtaniabaron
    350K followers

  • Kelle Hampton

    @etst
    131K followers

  • Shannon Morscheck

    @livingwithlady
    453K followers

  • Anna Daly

    @annabdaly
    605K followers

The Importance of Leveraging Social Audience Data and a Holistic Influencer Marketing Strategy

This case study demonstrates the critical role of social audience data, advanced targeting capabilities, and a comprehensive influencer marketing strategy in achieving significant results. By leveraging CEG's solutions, the brand achieved extraordinary success, setting a new standard for direct-to-consumer healthcare marketing.