Your agency partner for authentic story driven organic and paid influencer marketing campaigns. Our campaigns are fueled by strategy and driven by data.

Partnered with:

Creative
Expertise

We're a team of passionate storytellers and creative strategists who are obsessed with crafting compelling narratives that connect with your audience on an emotional level.

Strategic
Thinking

We don't just execute; we strategize. We take a data-driven approach to develop influencer marketing campaigns that align with your business goals and deliver measurable ROI.

Industry
Knowledge

We live and breathe health and wellness. Our deep understanding of the industry, its trends, and its consumers allows us to develop highly targeted and effective influencer activations.

Collaborative
Approach

We believe in partnership. We work closely with our clients every step of the way, fostering open communication and transparency to achieve shared success.

Dedicated
Support

You'll have a dedicated account manager who acts as an extension of your team, providing personalized support and guidance throughout your influencer marketing journey.

The CEG Difference:
Your Strategic Partner
for Influencer-Driven Growth

Elevate your brand with CEG Agency, your strategic partner for influencer marketing that delivers. In today's saturated market, we go beyond vanity metrics to craft data-driven campaigns that drive meaningful engagement and achieve measurable growth. Our team of creative storytellers and strategists develop innovative concepts, identify authentic partnerships, and leverage cutting-edge technology to ensure maximum impact and ROI. From concept development and influencer discovery to campaign management and performance tracking, we provide end-to-end solutions tailored to your unique needs. Partner with CEG Agency and experience the power of influencer marketing that truly elevates your brand. Connect with us today to ignite growth and achieve exceptional results.

Our Capabilities

  • Full Service Influencer Marketing

  • Creative Campaign Concepting

  • Campaign Management

  • Campaign Measurement & Reporting

  • Influencer Long-Term Partnerships

  • Influencer Ambassador Programs

  • Social Commerce Intergrations

  • Whitelisting

  • UCG (User Generated Content)

  • Influencer Press Kits

  • Influencer Product Seeding

  • Affiliate Program Management

  • Influencer Event Attendence

  • Influencer Campaign PR Amplification

  • Celebrity Ambassadorships

  • Social Impact Campaigns

  • VIP Brand Fan Activations

  • Influencer Marketing Guidance

  • FTC &Compliance Guidance

  • Influencer Strategic Planning

  • CEG Connect Discovery Platform

  • Influencer Discovery

  • Influencer Contract Negotiations

  • Influencer Communication Management

Brand Campaigns Powered By Influence

We ignite authentic connections with your target audience by crafting data-driven influencer campaigns, cultivating thriving brand communities, and creating unforgettable experiences that drive engagement and foster lasting loyalty.

    • Creative Concepting: We develop innovative and engaging campaign concepts tailored to your brand and target audience.

    • Campaign Management: Full-service campaign execution, including influencer selection, contracting, content creation, and performance tracking.

    • Measurement & Reporting: Comprehensive data analysis and reporting to demonstrate campaign ROI and optimize future strategies.

    • Long-Term Partnerships: Build lasting relationships with key influencers to foster authentic brand advocacy.

    • Influencer Ambassador Programs: Create exclusive programs for top-tier influencers to represent your brand on an ongoing basis.

    • Social Commerce Integration: Drive sales directly through influencer content with seamless shopping experiences.

    • Whitelisting: Leverage influencer accounts to run ads and reach wider audiences with trusted voices.

    • UGC (User-Generated Content) Strategies: Encourage and leverage authentic content created by your audience and influencers.

    • Influencer Press Kits: Develop compelling media kits to introduce your brand to potential influencer partners.

    • Influencer Product Seeding (Large Scale): Distribute products to a wide network of influencers to generate buzz and reviews.

    • Affiliate Program Management: Design and manage high-performing affiliate programs to drive sales and track influencer contributions.

    • Influencer Events: Plan and execute impactful events to connect with influencers and build community.

    • Influencer Publicity: Secure media coverage for your influencer campaigns to amplify reach and impact.

    • Celebrity Ambassadorships: Partner with high-profile celebrities to elevate brand awareness and prestige.

    • Social Impact Campaigns: Align your brand with meaningful causes through influencer partnerships that drive positive change.

    • VIP Brand Fans: Cultivate a loyal community of brand advocates through exclusive content, experiences, and rewards.

    • Brand VIP Suite Experiences: Offer unforgettable experiences to top-tier customers and influencers, fostering deeper connections and loyalty.

  • Add In Here

Full Service Influencer Marketing Campaigns

We create, identify, vet, and manage relationships with the most relevant influencers for your brand, ensuring authentic partnerships and maximizing your budget.

  • Identify and vet the most relevant influencers for your brand and campaigns.

  • Secure competitive rates and negotiate contracts with influencers.

  • Manage product seeding initiatives and outreach to potential influencer partners.

Strategic Consultancy

We provide expert guidance, strategic planning, and access to our exclusive network to help you navigate the influencer marketing landscape and achieve your brand goals of optimizing your in house influencer marketing. We build processes, set up platforms and help you achieve your goals of managing and training your full service teams.

  • Expert advice and support to develop and optimize your in house influencer marketing strategy, process and platforms.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Develop comprehensive influencer marketing strategies aligned with your business goals.

  • Access our exclusive network of industry professionals and resources. (This might involve a membership or subscription model.)

Our 5 Step Process

At CEG Agency, we believe in a collaborative and data-driven approach to influencer marketing. We work closely with you every step of the way, ensuring transparency, flexibility, and a deep understanding of your brand's unique needs. Here's how we bring your influencer marketing vision to life, tailored to your specific needs and budget through our flexible service package.

  • We kick off every project with a comprehensive discovery session to align on your objectives, timeline, budget, and target audience. We dive deep into your brand's story, values, and goals to ensure our strategy is perfectly aligned with your vision.

  • This phase is where we bring your vision to life! Our team of talented creatives will brainstorm innovative and engaging campaign concepts tailored to your brand and target audience, exploring different themes, narratives, and content formats to capture attention and inspire action. Simultaneously, we'll leverage our expertise in Influencer & Community Marketing to identify the ideal influencers who authentically connect with your target audience and embody your brand values. We go beyond follower counts, focusing on engagement, reach, and audience demographics to ensure the perfect fit. We'll also develop Influencer Press Kits to effectively introduce your brand to potential partners. This entire process is tailored to your chosen package and budget, ensuring a strategic and cost-effective approach.

  • We handle all aspects of Talent Management, including contract negotiation, onboarding, and briefing influencers on campaign expectations. We ensure a seamless and transparent process, fostering strong relationships with your influencer partners. This includes managing Influencer Product Seeding (Large Scale) to generate buzz and excitement around your brand.

  • We work closely with influencers to develop high-quality content that resonates with your target audience and aligns with your brand messaging. We track content performance, amplify your message across various channels, and foster engagement within your growing community. We'll also explore opportunities for Influencer Publicity to secure media coverage and amplify your campaign's reach.

  • Our data-driven approach ensures that every campaign is optimized for success. We meticulously track key metrics, analyze performance data, and provide you with comprehensive reports that demonstrate ROI and inform future strategies. We'll also leverage UGC (User-Generated Content) Strategies to further amplify your message and build community.

Ways of Working

Project Based Campaigns

Fixed Fee per Project Scope
price varies based on project scope and complexity

Ideal for brands with specific, short-term influencer marketing needs, such as a product launch campaign or a seasonal promotion. With a focus on delivering a defined scope of work with clear deliverables and a fixed project fee.


Services Include:

  • Creative Concepting: Developing a unique and engaging campaign concept.

  • Influencer Identification & Outreach: Sourcing and vetting relevant influencers.

  • Talent Management: Contract negotiation and campaign coordination.

  • Content Development & Management: Overseeing content creation and ensuring alignment with brand guidelines.

  • Campaign Execution & Monitoring: Launching the campaign and tracking key performance indicators.

  • Measurement & Reporting: Providing a comprehensive campaign performance report with key insights and data.

✓ Campaign strategy document
✓ Influencer selection and briefing materials
✓ Content calendar and approval process
✓ Campaign performance report with key metrics and analysis

Retainer Model Partnership

Agency Fee Every month
price varies based on project scope and complexity

Ideal for brands seeking ongoing influencer marketing support and strategic guidance to achieve long-term goals. With a focus on building a lasting partnership with flexible, customized services tailored to the brand's evolving needs.


Services Include:

  • Ongoing Strategic Planning: Regular strategy sessions to align on goals and adapt to market trends.

  • Influencer Relationship Management: Building and nurturing relationships with key influencers.

  • Campaign Development & Execution: Creating and managing multiple influencer campaigns throughout the year.

  • Content Strategy & Amplification: Developing engaging content and amplifying it across various channels.

  • Community Building: Fostering a thriving community of brand advocates.

  • Performance Analysis & Optimization: Continuously tracking and optimizing campaign performance.

✓ Monthly campaign plans and reports
✓ Quarterly business reviews
✓ Ongoing influencer communication and relationship management
✓ Community growth and engagement strategies
✓ Customized analytics and reporting dashboards

Consultancy Services

Every day of consultation
price varies based on project scope and complexity

Ideal for brands seeking expert advice and guidance on specific influencer marketing challenges or strategic initiatives. With a focus of providing tailored solutions and actionable insights to empower brands to make informed decisions and achieve their goals.

Services could Include:

  • Influencer Marketing Audits: Evaluating existing influencer marketing strategies and identifying areas for improvement.

  • Strategic Workshops: Facilitating workshops to develop influencer marketing strategies and align on best practices.

  • Compliance & Legal Guidance: Ensuring influencer marketing activities adhere to the latest regulations and guidelines.

  • Training & Education: Providing training sessions for internal teams on influencer marketing best practices.

  • Market Research & Analysis: Conducting in-depth research on influencer trends, audience demographics, and competitive landscapes.

  • Campaign Analytics and Reporting: Advanced analytics and custom reporting to provide deep insights into campaign performance and brand impact.

✓ Comprehensive audit reports with actionable recommendations
✓ Strategic frameworks and implementation plans
✓ Customized training materials and workshops
✓ In-depth market research and analysis reports

Start Building a Movement

FAQs

How do you measure campaign performance and provide ROI transparency?

We believe in data-driven results and complete transparency. To measure campaign performance, we utilize a comprehensive suite of metrics, including reach and impressions, engagement rates (likes, comments, shares), website traffic, conversions, and social sentiment analysis. We track these metrics throughout the campaign and provide you with regular, customized reports that clearly demonstrate the impact of our efforts on your key performance indicators (KPIs). Our goal is to provide you with a clear understanding of the value and return on investment (ROI) you're receiving from our influencer marketing campaigns.

How do you identify and select influencers that truly align with our brand values and target audience?

At CEG, we take a comprehensive approach to influencer selection. We start with a deep dive into your brand's identity, voice, and target audience, analyzing their demographics, interests, and online behavior. We then use a combination of data-driven tools and expert analysis to identify potential influencers who not only have the right reach but also demonstrate authentic engagement and content that resonates with your brand values. We go beyond follower count, carefully vetting each influencer to ensure they are a genuine fit for your brand and campaign objectives.

What is your retainer model, and what level of service and support can we expect?

Our retainer model is designed to provide ongoing support and strategic guidance for your influencer marketing initiatives. It includes a comprehensive suite of services, such as strategy development, influencer identification and vetting, campaign management, content creation support, and performance reporting. With a retainer partnership, you'll have a dedicated account manager who serves as your primary point of contact, ensuring proactive communication and personalized attention to your brand's needs. We also offer ongoing consultation and strategic guidance to ensure your influencer marketing program stays aligned with your evolving business goals.

What strategies do you use to ensure campaign authenticity and avoid inauthentic endorsements?


Authenticity is at the core of our influencer marketing philosophy. We believe in fostering genuine connections between brands and influencers, allowing influencers the creative freedom to integrate brand messaging in their own unique style. We encourage storytelling and organic content integration, ensuring the partnership feels natural to their audience. Transparency is also key, and we strictly adhere to FTC guidelines for clear disclosure of sponsored content. By prioritizing genuine alignment and creative freedom, we avoid forced product placements and ensure campaigns resonate authentically with the target audience.

How do you stay ahead of the curve in the ever-evolving influencer marketing landscape?

The influencer marketing landscape is constantly evolving, and we're committed to staying at the forefront. We actively monitor industry trends, platform updates, and emerging technologies. Our team regularly attends industry events and participates in workshops to expand our knowledge and refine our strategies. We also invest in research and analysis to identify new opportunities and best practices. This dedication to continuous learning allows us to adapt quickly, experiment with new approaches, and ensure your campaigns remain innovative and effective.