Brand Amplifier

Pro Starter Package

The Brand Amplifier Pro Starter Package is designed for smaller businesses or brands looking to test the waters of influencer marketing at an affordable, entry-level price point.

Goal: Build brand awareness, engage a targeted audience, and start driving conversions (sales, leads, sign-ups) using influencers in a cost-effective way.

Monthly Budget: $2,500–$5,000

  • Influencer Strategy & Recommendations- Included

  • Content Strategy & Campaign Briefing - Included

  • Campaign Management & Execution - Included

  • Performance Reporting & Analytics - Included

  • Account Management & Ongoing Support - Included

  • Influencer Fees (Paid Separately) - Directly managed

The Scope
of Work (SOW)

    • Influencer Tier: CEG Agency will provide recommendations for 5-10 micro-influencers (10k–50k followers) based on the brand’s target audience and industry.

    • Vetting Criteria: We will guide you on selecting influencers with:

      • Engagement Rate: 3%-8% (industry-specific).

      • Demographic Alignment: Age, location, and interests that match your brand.

      • Content Relevance: Influencers whose content resonates with your brand’s values (fashion, fitness, beauty, tech, etc.).

      • Budget Allocation: The influencer fees are separate from this package and will be managed directly by brand.

    • Campaign Brief: Develop a custom campaign brief with your brand’s key messaging, product highlights, and clear calls-to-action (CTAs).

    • Content Creation Guidelines:

      • Instagram Posts: 1-2 posts per influencer.

      • Instagram Stories: 2-3 stories per influencer.

      • Other Platforms: TikTok or YouTube (if applicable) based on your industry.

      • Content Approval: CEG Agency will work with you to approve influencer content before posting to ensure it aligns with your brand voice.

    • Influencer Outreach Guidance: While influencer compensation and direct negotiation are separate, CEG will provide outreach templates, strategies for managing influencers, and support in contract preparation.

    • Scheduling & Posting: Provide a structured posting schedule for influencers to ensure timely delivery of content, typically within 2–3 weeks of the campaign start.

    • Engagement Tracking: CEG Agency will monitor the performance of influencer content, including comments, likes, and shares, to ensure campaign goals are being met.

    • Metrics Tracked:

      • Reach, impressions, likes, comments, and overall engagement.

      • Click-Through Rate (CTR) for URLs or promo codes used in influencer posts.

      • Conversion Tracking: Sales, leads, or sign-ups based on influencer posts.

      • Performance Report: A detailed report at the end of the month, summarizing the campaign’s reach, engagement, and any actionable insights to refine future campaigns.

    • Consultation: 1 monthly consultation to discuss campaign progress and refine future strategies based on results.

    • Revisions & Adjustments: If necessary, adjustments to the strategy or influencer choices can be made based on performance data and insights.

Why This Plan Works?

Affordable
Entry Point

A great option for brands that are new to influencer marketing and want to test strategies without a large upfront commitment.

No Hidden
Costs

The flat-rate fee covers management, strategy, content creation, and reporting. Influencer payments are handled directly by you and kept separate.

Scalable
Program

Once you’re comfortable with the process, you can scale up the number of influencers or incorporate paid media amplification.

Data-Driven
Tactics

Actionable insights from performance reports ensure you understand what works and can adjust future campaigns accordingly.

Dedicated
Support

You'll have a dedicated account manager who acts as an extension of your team, providing personalized support and guidance throughout your influencer marketing journey.

Target Brand Demographic

We tailor the influencer selection to your industry

    • Fashion/Beauty: Women aged 18-35, fashion-forward, seeking eco-friendly or trendy products.

    • Fitness/Health: Men & women aged 20-40, health-conscious, active individuals.

    • Tech: Young professionals aged 25-40, tech enthusiasts who value the latest gadgets and apps.

    • Food & Beverage: Young adults and families, focusing on health-conscious or sustainable food options.

    • Age Range: Typically 18-40 years old (depending on industry).

    • Geography: Local, regional, or global targeting based on the brand’s reach.

    • Shopping Behavior: Millennials and Gen Z tend to trust influencer recommendations more than traditional ads.

Contact CEG Agency Today to begin growing your brand’s presence with our Brand Amplifier Pro Starter Package. Let’s take the first step toward measurable success!