CEG x GENETYPE CASE STUDY

How CEG Transformed Genetype's Reach and Drove a 500% Increase in Weekly Sales

The Challenge: Genetype, a company offering innovative genetic testing for serious disease risk assessment, faced the challenge of standing out in a competitive market and driving sales in a direct-to-consumer model. They needed to effectively communicate the value of their life-saving genetic tests to a wider audience.

The CEG Solution

CEG developed a disruptive, multi-channel influencer marketing strategy that went beyond traditional methods. This integrated approach combined:

  • CEG identified and engaged niche audiences interested in specific health and wellness topics, like cancer prevention, across Facebook and other social channels. This allowed for precise targeting and maximized the reach of their campaigns.

  • CEG crafted compelling narratives around preventative health and empowerment, emphasizing the "peace of mind" Genetype offered.

  • Collaborated with select Instagram influencers to create engaging Stories that educated their audience about Genetype's genetic testing services.

  • CEG leveraged its proprietary technology to build audiences of those engaging with the chosen influencers, further amplifying the campaign's reach and impact.

  • Encouraged and leveraged authentic UGC from "lookalike" audiences who resonated with influencer content, further expanding the campaign's reach and authenticity.

  • Established and nurtured a dedicated Facebook community for Genetype, fostering engagement, education, and support.

  • Utilized influencer-generated content and UGC in targeted Facebook ad campaigns to amplify reach and drive conversions.

  • Developed dedicated landing pages with clear CTAs, influencer-generated content, and exclusive offers to drive conversions and capture leads.

The Campaign Results

This holistic strategy delivered remarkable results within a 3-month pilot campaign:

+568.97%
in Facebook Community Growth

Increased from 2,900 to 19,400 followers.

150,000
Facebook Ad Link Clicks

150,000 Facebook ad link clicks.

+17%
in Community
Engagement

 Boosted from 0% to 17%.

+500&
in Weekly
Sales

Social ads drove a 2x increase in sales.

Integrated
Approach

The campaign's success highlights the power of integrating influencer marketing with paid media, community building, and a strong creative concept.

Advanced
Targeting

CEG's ability to identify and target niche audiences through its advanced social media audience targeting capabilities proved crucial for achieving significant results.

Campaign Amplification

By leveraging its technology to build and target audiences engaged with influencers, CEG amplified the campaign's impact and drove higher engagement.

User-Generated Content

UGC amplified authenticity and resonated with a wider audience. A dedicated community fostered engagement and brand advocacy.

Data-Driven Optimization

CEG's data-driven approach ensured continuous optimization for maximum impact.

What Clients Are Saying

"CEG served as the driving force connecting influencer campaigns, paid media, and advanced segmentation, transforming our new go-to-market campaign into a groundbreaking success. Their ability to quickly identify niche audiences and activate them across channels has set a new benchmark for healthcare marketing.”

— Malcolm Bohm, Strategic Advisor for Genetype

"CEG's strategic guidance and creative execution were instrumental in our successful market entry, their deep understanding of the health and wellness landscape, coupled with their ability to connect with consumers authentically, has been invaluable in driving our growth."


— Simon Morriss, CEO of GeneType.

Paid Influencer Instagram Campaign Results

6.4 Million
Impressions

13,098
Link Clicks

123
Cart Traffic

99
Units Sold

$20,901
Total Sales

  • Tara Thueson

    @tarathueson
    191K followers

  • Megan Marie Stoeckl

    @skinnymeg31
    83.8K followers

  • Amber Massey

    @masseya
    1.5M followers

  • Autumn Calabrese

    @autumncalabrese
    1M followers

  • Kayla Cummings

    @itshoneydone
    318K followers

  • Katy Roach

    @livingmybeststyle
    926K followers

  • Danielle Eilers

    @danielle.eilers
    816K followers

  • Kelle Hampton

    @etst
    131K followers

  • Heather Rhodes

    @woah.heather.rhodes
    478K followers

  • Anna Kloots

    @annakloots
    511K followers

  • Charlotte Evans Russell

    @charlotteshappyhome
    150K followers

  • Kathryn (Katy) Harrell

    @mumuandmacaroons
    605K followers

  • Drishti Patel

    @journeywithdrish
    273K followers

User Generated Content Campaign (UGC)

CEG Agency is harnessing the power of user-generated content (UGC) to fuel a dynamic Facebook ad campaign for Genetype, their innovative genetic testing service. By encouraging health-conscious individuals to share their personal experiences with Genetype on TikTok, CEG Agency is gathering authentic and compelling content to repurpose for Facebook Ads. Imagine scrolling through your Facebook feed and seeing real people sharing their "Genetype Transformations" or revealing fascinating "Genetype Fun Facts" – this genuine content is designed to capture attention and build trust in the Genetype brand. By showcasing diverse voices and compelling stories, CEG Agency aims to increase awareness, spark curiosity, and ultimately drive conversions for Genetype. This UGC-driven approach not only provides valuable social proof but also creates a sense of community around the brand, fostering deeper engagement and connection with potential customers.

The Importance of Leveraging Social Audience Data and a Holistic Influencer Marketing Strategy

This case study demonstrates the critical role of social audience data, advanced targeting capabilities, and a comprehensive influencer marketing strategy in achieving significant results. By leveraging CEG's solutions, Genetype achieved extraordinary success, setting a new standard for direct-to-consumer healthcare marketing.