CEG x SKINCARE BRAND CASE STUDY

Increasing Brand Awareness through Strategic Audience Product Placement.  

The Challenge: A skincare brand offering an innovative exfoliating device, aimed to increase brand awareness and growth through influencer marketing. Despite its unique product, the brand faced the challenge of standing out in a market saturated with cheaper, disposable razors.

The CEG Solution

CEG executed an influencer marketing campaign to highlight the benefits of Skincare brands award-winning device through personal testimonials from select influencers in the beauty and skincare space.

    • Targeted estheticians and beauty influencers with high engagement and authenticity.

    • Focused on influencers whose audience aligned with the brands target market of skin-conscious consumers.

    • Showcased product usage and benefits through influencers' personal testimonials.

    • Ran whitelisting campaigns to amplify reach and engagement.

The Campaign Results

CEG's strategic influencer marketing campaign successfully increased skincare brand awareness and sales. By leveraging the expertise and authenticity of estheticians and beauty influencers, the campaign effectively highlighted the unique benefits of the brands exfoliating device, driving substantial growth in a competitive market.

+20%
in Overall
Brand Awareness

Increased from 2,900 to 19,400 followers.

150,000
Facebook Ad Link Clicks

150,000 Facebook ad link clicks.

+15%
in Website
Traffic

 Boosted from 0% to 17%.

+10-15%
in Product
Sales

+10% increase in sales from story campaigns +15% increase in sales from whitelisting content.

Integrated
Approach

The campaign's success highlights the power of integrating influencer marketing with paid media, community building, and a strong creative concept.

Advanced
Targeting

CEG's ability to identify and target niche audiences through its advanced social media audience targeting capabilities proved crucial for achieving significant results.

Campaign Amplification

By leveraging its technology to build and target audiences engaged with influencers, CEG amplified the campaign's impact and drove higher engagement.

Paid
Partnerships

Paid influencer partnerships works to amplified authenticity and resonated with a wider audience. A dedicated community fostered engagement and brand advocacy.

Data-Driven Optimization

CEG's data-driven approach ensured continuous optimization for maximum impact.

  • Anna Grace Newell

    @annagracenewell
    151K followers

  • Cristina Stults

    @moderndaymama1
    386K followers

  • Lezl Koe Gonzales

    @lezlkoe
    11.8K followers

  • Jenna Crandall

    @jenna_crandall
    351K followers

  • Jess Dukes

    @mrsdukesfitspo
    507K followers

  • Hannah Temme

    @hannahstemme
    145K followers

  • Lisa Allen

    @lisa_allen
    218K followers

  • Kylie Nelson

    @__kylienelson
    240K followers

  • Julia McGuire

    @juliamcguire
    189K followers

  • Anna Daly

    @annabdaly
    605K followers

  • Jessica Kay Chernikova

    @jessicachernikova
    67K followers

  • Talia

    @shoptalia
    9K followers

  • Jessica Payne

    @jesssouthern
    477K followers

  • Katie Enos

    @katieenosbeauty
    128K followers

  • Drish Patel

    @journeywithdrish
    274K followers

The Importance of Leveraging Social Audience Data and a Holistic Influencer Marketing Strategy

This case study demonstrates the critical role of social audience data, advanced targeting capabilities, and a comprehensive influencer marketing strategy in achieving significant results. By leveraging CEG's solutions, the brand achieved extraordinary success, setting a new standard for direct-to-consumer healthcare marketing.