CEG Fuels GeneType's 500% Sales Growth with Pilot Influencer Campaign
NEW YORK, NY – July 9, 2024 – Creators Entertainment Group (CEG), a leading influencer marketing agency specializing in health, wellness, and lifestyle brands, today announced its successful pilot influencer campaign for GeneType, a global leader in genomics-based tests. The campaign, which launched in conjunction with GeneType's expansion into Canada and New Zealand, resulted in an unprecedented 500% week-over-week increase in sales.
"We are thrilled to have partnered with GeneType on this pivotal campaign," said Betsy Lemaire, CEO, Creators Entertainment Group. "Our data-driven approach to influencer marketing, combined with GeneType's innovative genetic testing solutions, proved to be a powerful combination in driving consumer awareness and engagement."
CEG's expertise in identifying and partnering with influential voices in the health and wellness space played a crucial role in amplifying GeneType's message and reaching a wider audience. The campaign leveraged a combination of micro-influencers and targeted content strategies to educate consumers about the benefits of personalized genetic testing and its potential impact on preventative health.
"CEG's strategic guidance and creative execution were instrumental in our successful market entry," said Simon Morriss, CEO of GeneType. "Their deep understanding of the health and wellness landscape, coupled with their ability to connect with consumers authentically, has been invaluable in driving our growth."
The success of the pilot campaign underscores the effectiveness of influencer marketing in the health and wellness sector, demonstrating its potential to drive significant sales growth and build brand awareness. CEG's innovative approach and commitment to delivering measurable results have solidified its position as a leading influencer marketing agency in this rapidly growing market.
Source: Yahoo! Fiance